Who We Are

Operations

Sacha Brooks · Managing Director

Sacha worked in all levels of theatre production in the West End and UK regions from 1986 to 1999, including stints at the National Theatre, in regional repertory and in the West End both backstage and in production offices. His debut as an independent commercial producer was the first play in West End theatre history to achieve advance sales exceeding £1m and the first on Broadway with an advance exceeding US$5m. He went on to be directly responsible for over £50m of ticket sales for his own productions, continuing to produce in the West End on tour until 2006. He has also licensed productions internationally for twenty years and is now a consultant, advising licensors, brand owners, licensees and producers on all aspects of theatre and brand licensing, development, production and strategy.

Brands, licensors and producers he has worked with as consultant, producer, licensor or licensee include: Agatha Christie Ltd., Disney, Studio Canal, Pathé, Rodgers & Hammerstein Organisation, Elton John, Really Useful Group, RKO, Kenny Wax, National Youth Theatre, Mischief Theatre, Delfont Mackintosh, Nimax Theatres, ATG, Shubert Theatres, Live Nation, the Jim Henson Company.

Julie Pollin · Associate

Julie has experience in a number of different roles within the ticketing industry. She started at Ticketmaster working in several departments, including Customer Services and on-site Box Offices for events such as Wimbledon Tennis, Arsenal FC and The Chelsea Flower Show, before joining Event Programming, where she was part of a team of four responsible for the setup of all Ticketmaster events.

She then moved to the South Bank Centre as a Supervisor overseeing the running of all four box offices, including the Royal Festival Hall. After a brief stint at the Royal Albert Hall in ticket distribution for the Proms, she joined Delfont Mackintosh Theatres where she has worked for the last 13 years.

Starting in the Novello and the Gielgud Theatres, she then joined the Groups and Specialist sales department, where she worked for the 11 years until 2018. Julie brings a specialist knowledge of all West End theatres and shows together with much extensive general experience of box office, sales and set up.

Board

In addition to Managing Director Sacha Brooks, the company has access to strategic advice and support from its Non-Executive Director.

James Charrington · Non-Executive Director

After early experience at the Edinburgh International Festival and on Broadway, James began his career in 1989 with arts marketing agency Dewynters, managing campaigns for clients including The Royal Opera House and Walt Disney Theatrical Productions.

In 2002 James set up a live entertainment marketing agency in Hamburg - Koenig & Englaender. Together with Stage Entertainment, the agency painted the ferry boats of Hamburg yellow for The Lion King and turned the face of Berlin blue for Blue Man Group. As International Commercial Director at Stage Entertainment from 2006 he took responsibility for commercial activity across Europe and set up an audience database now boasting over eleven million theatregoers. James joined leading entertainment marketing agency Dewynters in April 2016 as CEO.

As International Commercial Director at Stage Entertainment from 2006 he took responsibility for commercial activity across Europe and set up an audience database now boasting over eleven million theatregoers. James left Stage Entertainment in October 2014 and is now CEO of Dewynters.